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Aesop, a popular skin care company, has just unveiled a new store completely built with repurposed cylindrical cardboard tubes. This storefront design is a drastic change from other storefronts that you may have encountered everyday. Usually, stores are filled to the brim with tons products, advertising materials and other things that are in place to “help” you buy what they are selling. They are so filled and cluttered that they don’t give the customer a chance to rest their eyes from the mass of product offerings. Aesop, on the other hand does an incredible job of displaying their products in a way that doesn’t overpower the customer.
Their use of these six-inch cylindrical cardboard tubes has made very clever use of an item that most wouldn’t think twice about using. This just goes to show what can be achieved by using your imagination. Here at Designer Drains we are very interested in innovation and finding different ways to create something new. Let us know what you think of this article by leaving a comment below.