Hospitality Giants 2017 – Interior Design

 

If the latest data is any indication, the 75 firms that make up Interior Design’s list of Giants in the hospitality sector are busier than ever. We know this because, when business is good, a beautiful chain reaction of numbers happens.

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Title

1.Hirsch Bedner Associates
2.Gensler
3.Wilson Associates
4.Rockwell Group
5.Bilkey Llinas Design
6.HOK
7.HKS
8.Rebel Design+Group
9.LEO A DALY
10.YANG & Associates Group
11.Dalton Steelman Arias & Anderson (A Steelman Partners Affiliate)
12.Pierre-Yves Rochon
13.The Gettys Group
14.ForrestPerkins | Perkins Eastman
15.Populous
16.AvroKO
17.Daroff Design + DDI Architects
18.Wimberly Interiors
19.FRCH Design Worldwide
20.Baskervill
21.DiLeonardo International
22.EDG Design
23.HFS Concepts 4
24.Aria Group Architects
25.BAMO
26.Looney and Associates
27.Simeone Deary Design Group
28.ROSSETTI
29.CBT
30.BLVD International
31.Dawson Design Associates
32.Design Development Company
33.Flick Mars
34.HBG Design
35.Shea, Inc.
36.Parker-Torres Design
37.SOSH Architects
38.RDH Interests
39.C2 Limited
40.Hatch Design Group
41.Bar Napkin Productions
42.Studio 11 Design
43.JOI-Design
44.designONE studio
45.J/brice Design International
46.Cleo Design
47.Cole Martinez Curtis & Associates
48.indidesign
49.BraytonHughes Design Studios
50.DAS Architects
51.Kay Lang + Associates
52.CHIL Interior Design
53.J. Banks Design
54.K2M Design
55.CORE architecture + design
56.Rule Joy Trammell + Rubio
57.Smallwood, Reynolds, Stewart, Stewart & Associates
58.C+TC Design Studio
59.NELSON
60.HapstakDemetriou+
61.Judd brown Designs
62.Deniece Duscheone
63.HVS Design
64.R.D. Jones & Associates
65.Architecture, Incorporated
66.Group One Partners
67.Cuningham Group Architecture
68.Rodrigo Vargas Design
69.Thomas Hamilton & Associates
70.Gray Design Group
71.DLR Group
72.AECOM
73.P3 Design Collective
74.Areen Hospitality
75.Architectural Design Consultants

Fees

The hospitality Giants worked on more than 5,100 total jobs in the past reporting period. (A number that’s climbed steadily from 1,950 since 2009, when we started checking in on this group.) In so doing, the Giants completed 235 million square feet of space, a 22 percent jump from the previous report and by far the highest total ever. As a result, the firms hired a total of 640 full-time designers to employ 8,600. Those hires brought in the green, too—average fees per staffer leaped to $164,000 from $149,000.

Based on that data, it makes sense that fees would rise. That’s part of the chain reaction, too. And total fees from hospitality design did come in at $684 million, a blip of a rise from the previous $681 million but still short of the high of $700 million from the 2014 report. It’s difficult to call such a robust total a “shortfall.” Based on the work and staff numbers, however, shouldn’t that number be higher?

This speaks to the biggest business challenge that all our Giants, not just the hospitality group, face year in and year out: Getting clients to pay what the work is worth. Or as one staffer from SOSH Architects put it, the name of the game for clients is “smaller budgets, tighter timelines.” That shouldn’t detract, however, from what was overall a set of healthy numbers. The hospitality Giants drew 36 percent of their overall fees from hospitality work. For the 10 firms with the most growth, fees rose by an average of 7 percent.

Fees by project type 2017

(*in millions of dollars)
Click chart for more info

HospitalityCorporateHealthcareGovernmentRetailTransportationEducationalCulturalResidentialOther$0$200$400$600$800

Type Salary
Hospitality 684.2
Corporate 537.1
Healthcare 180.7
Government 93.4
Retail 90.5
Transportation 81.4
Educational 75.5
Cultural 72.6
Residential 52.1
Other 57.3

Fees by project type 2018 forecast

(*in millions of dollars)
Click chart for more info

HospitalityCorporateHealthcareGovernmentRetailTransportationEducationalCulturalResidentialOther$0$200$400$600$800

Type Salary
Hospitality 739.8
Corporate 539.9
Healthcare 185.9
Government 95.1
Retail 97.1
Transportation 82.9
Educational 79.8
Cultural 75
Residential 57.1
Other 60.1
Market Sector

Hotels remain the biggest segment of the business, 57 percent, with the luxury category being the strongest. Restaurants, bars, and nightclubs are next with 13 percent of the business, followed by resorts with 9 percent. The hospitality Giants expect these segments to remain growth areas while also listing gaming as a particular hot spot. Another sexy buzzword is boutique. Consumers want the boutique experience in everything from hotels to gyms, and design firms are happy to oblige.

Business in furniture and fixtures looks healthy, too. Total installations of F&F and construction products rose 7 percent to $20 billion. If 7 percent sounds light, think of it another way: That’s an extra $1.2 billion. Next time? The hospitality Giants hope for $23 billion.

Fees by hospitality project type 2017

(*in millions of dollars)
Click chart for more info

Hotels (luxury)Hotels (boutique)Hotels (mid/economy)RestaurantsResortsCountry ClubsBars / Lounges / Night…GamingCondos / TimesharesCruise ShipsSpasOther$0$50$100$150$200

Type Salary
Hotels (luxury) 166.5
Hotels (boutique) 124
Hotels (mid/economy) 102.4
Restaurants 90.7
Resorts 64.4
Country Clubs 27.4
Bars / Lounges / Night Clubs 26.2
Gaming 20.9
Condos / Timeshares 13.3
Cruise Ships 10.9
Spas 9.3
Other 28.1

Fees by hospitality project type 2018 forecast

(*in millions of dollars)
Click chart for more info

Hotels (luxury)Hotels (boutique)Hotels (mid/economy)RestaurantsResortsCountry ClubsBars / Lounges / Night…GamingCondos / TimesharesCruise ShipsSpasOther$0$50$100$150$200

Type Salary
Hotels (luxury) 191.4
Hotels (boutique) 117.7
Hotels (mid/economy) 117.4
Restaurants 109.2
Resorts 67.7
Country Clubs 25.4
Bars / Lounges / Night Clubs 28.6
Gaming 33.7
Condos / Timeshares 11.5
Cruise Ships 1.3
Spas 8.7
Other 27.1
Hospitality project types worked on last year
Click chart for more info
Type $ formatted
New Construction 0.43 43%
Renovation 0.51 51%
Refresh previous projects 0.06 6%
Hospitality project locations last year
Click chart for more info
Type $ formatted
Domestic Projects 0.78 78%
Overseas Projects 0.22 22%
Top U.S. firms with most foreign hospitality projects
Click chart for more info

50%60%70%80%90%

Type Salary
Pierre-Yves Rochon 0.9
Hirsch Bedner Associates 0.85
Bilkey Llinas Design 0.85
Dalton Steelman Arias & Anderson (A Steelman Partners Affiliate) 0.85
Rebel Design+Group 0.65
Wimberly Interiors 0.6
DiLeonardo International 0.6
Smallwood, Reynolds, Stewart, Stewart & Associates 0.57
HKS 0.55
AECOM 0.55
Growth

The U.S. continues to trend upward as the place where work happens. On the average, 78 percent of each firm’s work was U.S.-based—compare that to 64 percent reported in 2013. Of the 75 hospitality Giants, 93 percent see their highest growth potential in the U.S., particularly on the West Coast and in the South.

That said, international work remains big for some of the hospitality Giants, with 16 firms, 11 of them U.S.-based, completing more than half their work outside the U.S. A quarter of firms see growth potential in Mexico, 32 percent like South America and the Caribbean, and 38 percent are looking to Asia.

As a group, the hospitality Giants predict that good business will get better in the coming reporting period: $740 million in fees, 5,200 projects totaling 260 million square feet, and 9,100 employees making it all happen. To be fair, these Giants have been forecasting the $740 to $750 million level for a while now, so here’s hoping this is their moment. That’s a chain reaction we’d like to see continue.

Firms with largest increase in hospitality fees(*in millions of dollars)
Click chart for more info

0M3M6M9M12M

Type Salary
Hirsch Bedner Associates 11.5
Rebel Design+Group 7.7
HKS 5
AvroKO 4.1
BAMO 3.8
ForrestPerkins | Perkins Eastman 2.8
Pierre-Yves Rochon 2.3
Rockwell Group 1.4
designONE studio 1.2
RDH Interests 1.1
Expected growth segments for next 2 Years
Click chart for more info

0%25%50%75%100%

Type Salary
Hotels (boutique) 0.8
Hotels (luxury) 0.74
Restaurants / Bars / Lounges / Night clubs 0.72
Resorts / Spas / Country Clubs 0.6
Hotels (mid/economy) 0.55
Gaming 0.45
Condo-hotels / Timeshare 0.28
Cruise ships 0.16
Other 0.48
Global growth potential for next 2 years
Click dots below for more info
#1 US South
68% growth
Written By: Mike Zimmerman
Research By: Wing Leung
Charts Designed By: Darlene Portades
Charts Built By: Joe Zeleny
Methodology

The annual business survey of Interior Design hospitality Giants ranks the largest design firms by hospitality design fees for the 12-month period from July 2016 through June 2017. Hospitality design fees include those attributed to:

  1. All hospitality interiors work.
  2. All aspects of a firm’s hospitality design practice, from strategic planning and programming to design and project management.
  3. Fees paid to a firm for work performed by employees and independent contractors who are full-time staff equivalent.

Hospitality design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in fees of the collecting firm when determining its ranking. Additionally, where applicable, all percentages are based on responding hospitality Giants, not their total number. The data was compiled and analyzed by the Interior Design market research staff, led by Wing Leung, research director.

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